This benefits you in a number of ways. First, because your customers prefer pouches to boxes by a 3:1 margin, you'll be satisfying more customers. You'll save a little money as luxury pouches generally cost less than boxes. But most importantly, your pouch - emblazoned with your logo - will live on - creating free advertising impressions every time your customer opens her dresser drawer. When she wants to buy another piece, her pouch will lead her to you. And for online sellers, pouches are a lot easier to ship than square boxes.